Sales Marketing Executive

  • 1 year ago

Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Track market and company sales performance.
• Work closely with marketing teams to create programs.
• Generate leads and drive sales.
• Gather and report customer intelligence to sales teams.
• Develop marketing plans.
• Manage vendor contracts.
• Supervise marketing assistants and other employees.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Create programs that drive brand loyalty.
• Manage marketing budgets.
• Attend trade shows and events to market product.
• Develop effective account conversion strategies to accelerate adoption.
• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities.
• Develop understanding of product line and value chain.